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Pros and Cons of Facebook Social Login on eCommerce Website

With over 2 billion monthly active users and 72% share in Social login, implementing Facebook Social Login on your eCommerce website is a tempting option. Use of Facebook Social Login not only promises seamless customer experience (registration using Facebook credentials) but also it also allows your marketing team to gather more accurate data, including verified email addresses, age, gender, etc., thus offering an easy way to promote your brand to a wider audience.

Statistics Facebook Social Login on ecommerce Website

Source: Statista and Gigya

With that said, you might be wondering why Amazon, Flipkart, eBay and some others do not use the Facebook Social login on their eCommerce website.
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Importance of Page Speed in Ecommerce Conversion Rate

When we talk about online sale, we need to understand that we are dealing with people who already do not have time to visit a physical store or who like me are lazy to flex their muscle :). If your e-commerce website is not saving these consumers their time or making them click on that refresh button again, they will move on to your competitor and maybe never visit you at all or worst share their bad experience with your e-commerce website with others.

Importance of Page Speed in Ecommerce Conversion Rate

 

In 1999, when the craze for high-speed internet connections was picking up the consumer were willing to wait for 8 seconds for a page to load. But now, a sluggish and unresponsive Ecommerce website is a major deterrent because the average online user will only tolerate load time of up to 3 seconds.
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8 Benefits of SMS Notification for eCommerce Stores

SMS notification  is the backbone of eCommerce support system. The use of SMS Notification in an eCommerce store has become a mandate because it not only provides a smooth and hassle free shopping experience for customers but also reduces the cost of customer service for an eCommerce store. Despite the growth in other communication channels, SMS is still the most widely used form of communication, growing at a pace of 4% each year.

Benefits Of Using SMS Plugin In eCommerce Stores

The Old timer SMS is the fastest and the cheapest way of guaranteed bulk communication for all sorts of businesses. With that said, let us talk about the benefits of integrating SMS notification in your eCommerce Store:
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9 Proven Social Proof Strategies to Increase Ecommerce Conversion Rates

Social Proof is a helping hand not only for eCommerce businesses who wants to increase their Conversion Rates, but also for e-buyers who want to buy but need assurance that they are buying the right thing. Using Social Proof for Psychological Persuasion is one of the most trustworthy and effective eCommerce techniques.

trusted social proof ecommerce conversion

Search engines and wisdom of e-crowd has empowered e-buyers with an easy access to information and reviews about products and brands before deciding to click the “Buy Now” button. Social proof is a recommendation of others, which communicates to an e-buyer that real people like the product, which helps the e-buyer decide whether or not to buy that product. Here are 9 Proven Social Proof Strategies that an eCommerce business must use to increase conversion rate.
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11 Incredible Techniques To Write Great Product Description

We often write an eCommerce product description article on how to play with the mind of e-buyers and forget the truth that the consumers are just a step behind in understanding the marketing tactics. Writing a unique, informative and compelling product description for sure helps in increasing your eCommerce business sales. However, playing fair is the best way to convert your visitor into a fan.

eCommerce fan base product description

A big fan base means boost in sales and less marketing effort!!!

With this in mind, let us have a look at 11 Incredible Techniques to persuade your eCommerce web visitors with unique and fair product descriptions that impels them to click that “Add to Cart” button right away.

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