Want to drastically increase sales by changing your e-commerce website? Great!
Have you ever understood the requirements of visitors? If not, then start focusing on it. Well, this blog is generally for those who want to enhance user experience and learn how to leverage the power of nopCommerce to build a user-friendly web store. From customizing your shop’s color palette and layout to making checkout more accessible, these tips will help ensure your customers have the best possible experience when shopping in your store.
Note: You should always keep in mind that your website is a 24×7 salesman and has the power to be your most powerful asset and the core of your marketing efforts.
So, let’s get started!
Follow 5 Five Simple Steps To Improve Your Website User Experience
Find out how you can use features like mobile optimization, custom design, and others to improve the user experience and make the shopping environment more valuable and fun.
1. Ways to Keep It Simple and Clean
When creating an online storefront, it’s crucial to keep things as uncluttered and easy to navigate as possible. Users may become frustrated with a cluttered website and abandon it without making a purchase. The best nopCommerce sites have a minimalistic design that is intuitive to use.
Solution: This can be accomplished through the strategic deployment of white space, the reduction of visual clutter, and the elimination of extraneous items. The less complicated your website is, the quicker customers can find what they need and make a transaction.
2. Use colors and text logically
Colors and text are crucial for the user experiences of any website. When designing a nopCommerce website, it is essential to use colors and text logically to make it easy and visually appealing.
Solution: Use contrasting colors for the main elements of your website, such as the navigation menu, call-to-action buttons, and headings. This will make them stand out and draw the user’s attention. Use colors consistent with your branding, and use only a few colors, as this can make the website look cluttered.
When it comes to text, use readable fonts and font sizes. The user experience designer should use headings and subheadings to break up long blocks of text and use bullet points to make information easier to read. Remember that the text should be easy to read, so avoid using tiny font sizes or low-contrast colors, which can strain the user’s eyes
3. Custom Filters and Custom Sorting Options
One of the essential features of an e-commerce website is the ability to search for and filter products. Nopcommerce offers a lot of customization options when it comes to filtering and sorting products. However, ensuring these options are easy to use and understand is vital.
Custom filters: Help users find the products they are looking for quickly and easily.
Make sure to use filters relevant to your products and avoid using too many filters, as this can overwhelm the website.
Use clear and concise labels for each filter
Ensure that the filters are easy to find on the page.
Custom sorting options: They are also crucial for the user experience of an e-commerce website.
Make sure to offer sorting options relevant to your products, such as price, popularity, and rating.
Use clear labels for each sorting option
Sorting options should be easy to find on the page.
4. Site search
Site search is an essential feature of any e-commerce website. Nopcommerce offers a robust search feature that allows users to search for products by name, SKU, or description. However, ensuring the site search is easy to use and understand is essential.
Solution: Locate the search bar prominently, and identify the associated button clearly. Help users locate what they’re seeking fast by implementing predictive search and including spelling recommendations in case they make a typo.
5. Optimize for mobile devices
Roughly 88 percent of consumers claim they’ve had a negative mobile experience on websites, and 30 percent won’t return to a site after a bad UX encounter. (source: 99designs.com)
More and more people are using their mobile devices to shop online, so optimizing your Nopcommerce store for mobile devices is essential. Ensure your website is responsive, meaning it automatically adjusts to the screen size it’s being viewed on. This will ensure that your website looks good and functions well on any device, whether a smartphone, tablet, or desktop computer.
Solution: You should consider using a mobile-first design approach, which means designing your website for mobile devices first and then scaling it up for larger screens.
Concluding Thoughts
By taking advantage of all the features nopcommerce has to offer, you can create a user experience that is both enjoyable and efficient. Focus on design, provide helpful information, use reliable and intuitive software, offer customer support capabilities, and ensure the site is mobile-friendly. All of these tips will help improve the user experience for your customers, ultimately leading to increased sales and overall success for your eCommerce business.
You can also hire user experience consultants. Whether you’re looking for assistance with product development, troubleshooting an existing product, or simply want to learn about user experience best practices, their expertise is an invaluable resource.
Microsoft’s ASP.NET Core framework and SQL Server backend database are the foundation of the open-source CMS mobile app for nopCommerce. You may find online retailers with administrative backends and front ends that allow for the creation of shopping carts.
Every CMS platform offers something unique, but nopCommerce’s capabilities enable you to have a singular, captivating, and unlimited buying experience. The platform offers a solid design and several features that are pre-installed. It enables you to engage in integrated marketing and SEO tools and upload an infinite number of items.
It provides effective B2B and B2C sales and marketing tools. There are many popular plugins and themes available on the platform’s large marketplace. A pre-installed version of the mobile app for nopCommerce is available for individuals without much technical know-how, and thorough documentation makes it simple to use for both developers and business owners.
What are the development features of B2B eCommerce app on nopCommerce?
B2B enterprises are changing alongside B2C firms as a result of fast digitalization and a global shift in the online paradigm. Using a strong b2b eCommerce app assures that you can expand the firm easily and strengthen its online strategy. nopCommerce can provide fast speed and an excellent user experience.
Other platforms struggle to match the versatility, customization, and administration simplicity of this one. Nopcommerce provides flawless performance regardless of whether your firm is networked locally or operates abroad. The following are some important development features of the Mobile app for nopCommerce.
1. Multi-vendor features
In order to expand your network and add more suppliers to your business, nopCommerce enables the multi-vendor option. With just a few clicks, you can manage a large client database and product inventory with its built-in database. In addition to this, you may quickly obtain all the crucial, time-sensitive data for your business, such as review sales reports, information about your active vendors, or purchase details.
2. B2B Management
The protection of company data is a challenge that comes with running a B2B internet business. Even the business has many potential threats to consider. With an android app for nopCommerce, you can assign different roles to your partners and create specific terms for each function. You may manage who has access to what parts of your online store by using the access control list tool.
3. Different price levels
It’s crucial for a B2B store to offer competitive pricing and the flexibility to present a range of price points based on economies of scale. In any case, it’s necessary to offer possibly better price points to encourage more ordering and accurate pricing based on the account that is logged in.
4. High performance and safety
Use asynchronous techniques, web farm support, and the latest b2b eCommerce app technology. Also, a nopCommerce design should be created that is useful, profitable, and meets PCI Compliance standards for great performance and safety.
5. Complex custom business solutions
Customer mobile app development company provides many choices that are tailored to your business. You can specify whether each company owner connected to your organization should be tax-exempt or fall under a separate category. These tools make it easier for your team to manage finances.
6. A better buyer-seller conversation
These nopcommerce apps have gone beyond to maintain a smooth buyer-seller connection and ease successful business operations. They provide a simple method to make and submit inquiries, purchase orders, and other forms of orders. This ease an effective negotiation process between the buyer and seller with a top mobile app development company.
What are the significant factors Influencing the E-commerce App Development Cost in nopcommerce?
It is expected that the eCommerce sector will continue to grow in the years to come. There are several eCommerce systems out there that appear to offer comparable features. Selecting the best platform for your business may be challenging.
Creating an e-commerce app may be quite expensive, but what variables affect the price? It contains both necessary and advanced app aspects, such as the technological stack, functions, payment mechanism, resources, business strategy, and the structure of the development team. So, we’ve mentioned some key points that can help you.
1. Security
The PCI (Payment Card Industry) compliance, SSL (Secure Sockets Layer) certificate, fraud protection, and data backups are just a few examples of the crucial security aspects. If customers are not sure about the security of their financial information, they will not make purchases from your eCommerce site.
2. Size and Layout of an E-Commerce App
How many features are there in your app will determine its size? Your app’s layout and icon design should be fascinating enough to draw users in and keep them interested. If you wish to upgrade the features and functions of your e-commerce software, the overall pricing will change.
3. Supporting Selling channels
Some of the top eCommerce systems are PrestaShop, WooCommerce, BigCommerce, Shopify, and WooCommerce. You may create a variety of selling options for more income with the help of these b2b eCommerce app development platforms.
4. Platform
The cost of creating an app for iOS and Android can be too costly. You may do a quick study to lower the cost of developing an e-commerce app, which would help you save some money. Find out who your app’s target market is, and then get in touch with an app development business.
App design cost nopcommerce
One of the most crucial factors to take into account when selecting a platform for your shop is the cost. For company owners who need a variety of features and add-ons in their app, Shopify is great. While Volusion offers a more sales-focused experience. BigCommerce is ideal for SEO. But, 3dcart has many practical features and expertly runs and creates eCommerce stores.
Some well-known and popular brands with huge sales volumes, like Bully Sticks, Casio Online, Xlibris, etc., use nopCommerce. It includes all of the features you’ll need to launch an online business, including tools for payment, shipping, managing your warehouse, marketing, and SEO. Due to its built-in GDPR compliance, it is especially perfect for users conducting business internationally.
nopCommerce development cost
You will need a unique marketing strategy, a focused target audience, and a demanding platform. Plus, the custom mobile app development company must pick a perfect service concept in order to make nopCommerce development profitable. E-commerce niches on other online platforms are the ones that are the most competitive. Plus, it’s important to ascertain which of your things may affect them. You must produce a design that can understand the thoughts of users and win over actual clients.
Conclusion
Small- and large-scale shops can use the free and open-source e-commerce platform called nopCommerce. The mobile app for nopCommerce, which is based on ASP.NET Core, is a highly secure solution with integrated shopping cart technology.
Sales are the lifeblood of any business. If you dream to be the buzz of the town, you need to find ways to increase sales.nopCommerce is an open-source, free eCommerce platform that is simple to use and adaptable for various types of businesses.With nopCommerce, you can reach a wider audience and boost sales.
However, simply having a nopCommerce site is not enough to guarantee success. In order to boost sales, businesses need to take a strategic approach to their nopCommerce implementation and make sure they are taking advantage of all the platform has to offer. In this blog post, we have compiled some of the keystrategies to increase ecommerce sales.
5 Mind-Blowing Strategies to Increase Sales 3X with nopCommerce:
1) Understand your business goals:
As business owners, we must be very clear about our understanding of our financial goals and long-term objectives. By setting realistic targets and understanding the potential of your nopCommerce platform, you can make sure that your online sales increase in 2022.
Checkout below-mentioned pointers to better understand your goals and go ahead of the competition:
Identify your targeted audience: The first step in recruiting clients is to have a clear understanding of your target market. What are their needs and preferences? What motivates them to make a purchase? Once you have a good understanding, you can start to create marketing campaigns and content that will resonate with them.
Define your goals: Setting both short-term and long-term objectives is crucial for your company. What goals have you established for the upcoming year? What can you truly get done in that amount of time? Once you have a clear grasp of your objectives, you can begin to formulate a strategy.
Stay focused: When you’re running a business, it might be simple to get distracted. But it’s crucial to maintain your attention on the current task if you want to meet your sales objectives. You can make sure that your company is on pace to meet its goals by remaining structured and keeping your sights fixed forward.
2) Find your target audience:
No matter what business you’re in, finding and targeting your audience is essential to for greater returns. And with nopCommerce, you can do just that. With nopCommerce, you can segment your customers by location, interests, and more. As a result, you might maximize your chances of converting prospects into buyers.
But how do you find your target audience on nopCommerce? Check out some tips:
Make use of the nopCommerce search engine.
Employ the nopCommerce forums
Use social media
3) Make your products stand out from the competition:
Product differentiation is a key factor in the success of any business. Anyone always wants to ensure that their products are selling well and that they’re making a profit. An eCommerce platform like nopCommerce can help your business make a big impact in 2022. By making your products stand out, you can increase ecommerce sales threefold.
Use high-quality product images: Ensure that the product images you use accurately depict your products. This will aid potential customers in learning more about your goods and choosing which ones to buy.
Use compelling product descriptions: Using the best product descriptions ought to be engaging, straightforward, and short. In order to help your products rank highly in search engines, they should also be keyword-rich.
Offer competitive pricing: By providing competitive pricing, you may increase your consumer base and increase revenue. This can too boost client loyalty and customer retention rates.
Provide best-in-class customer service: Make sure to provide excellent customer service. As with first-rate customer service, your loyalty is exhibited and customers may revisit, which indirectly boosts sales.
Use nopCommerce’s built-in marketing tools: nopCommerce comes with built-in marketing tools that can help you reach a wider audience and increase sales. Use these tools to your advantage to make a big impact in 2022.
4) Promote your products:
Promoting products is a key element in any business. In fact, potential buyers can grasp your product and its use, and you may gain optimum visibility. There are many different ways that you can do this, but one of the most effective is through nopCommerce. Make sure you employ some below-given strategies to promote your products and increase online sales with nopCommerce.
Make sure you employ some below-given strategies to promote your products and increase online sales with nopCommerce.
Are you looking for ways to increase sales in 2022? If so, you may want to consider getting rid of some of the unnecessary components. While it may seem counterintuitive, removing certain features and unnecessary components can actually help increase your sales.
Here are some of the components you may want to remove from your nopCommerce store:
Unused Plugins and Add-ons It’s recommended to get rid of any plugins or add-ons you aren’t using because they can be causing your site to load slowly or possibly threaten its security. Not only will this declutter your store, but it will also help improve your store’s performance.
Out-of-Stock Products Make sure you don’t have any out-of-stock items because that could affect your reputation. Therefore, take them out of your store right away. This will help prevent customers from becoming frustrated and leaving your store without making a purchase.
Slow-Loading Images Slow-loading images can be major upsetting for buyers. If your images are taking too long to load, consider removing them or replacing them with smaller, lower-resolution images.
Unnecessary Pages If you have pages on your store that are no longer relevant or necessary, get rid of them. This will support enhancing the website’s navigation and user experience.
Bottom Line:
To sum up, these were some top-notch ways to increase eCommerce sales. You may increase your sales by improving your product pages and implementing focused promotions. In addition to them, if you strictly adhere to the 5 essential tactics mentioned above, you will experience significant progress.
The payment gateway is one of the most vital aspects of eCommerce business, yet it is neglected by many business owners. They are so engrossed with marketing, product development, advertising, logistics, and administration that they do not realize that a Payment gateway is like an endgame. It is the point where the customer hands over the money for which an eCommerce business has strived so hard. One wrong impression and all the efforts go down the drain.
A first-time buyer is always apprehensive about buying products in a brand-new online store. This fear reaches its peak at the time of payment. Your job as an eCommerce business owner is to make their experience stress free. Therefore, selecting the Right Payment Gateway for eCommerce store is a “make or break” decision. Having an easy payment system that is run through a trustworthy vendor can help you transform buyers feeling when they shop on your website.
As payments are the most important part of your business, finding the right payment gateway is imperative. A secure, efficient, and fast payment gateway not only improves customer experience and trust but also gives you peace of mind. Do consider the following factors while choosing a payment gateway for your online store:
⦁ Multiple Payment options ⦁ 24/7 Customer Support ⦁ Security features ⦁ Pricing ⦁ Integration method ⦁ Transactional Efficiency ⦁ Country Coverage Let us discuss them…
1. Multiple Payment options:
The recent Fintech boom offers many lucrative payment options. To move ahead of the competition, Fintech companies offer users cashback, redemption points, and discounts on purchases made through their payment service. No one, especially online shoppers will miss an opportunity to save money. To satisfy customers, an eCommerce owner must provide all possible payment options needed by their target market.
According to statics by SaleCycle 6 % of cart abandonment happens because of a Lack of Payment options. This can be prevented by opting in for a reliable payment gateway service that provides you the maximum number of payment options on a single window and that too without restriction.
2. 24/7 Customer Support:
A 24/7 customer is a must these days. Suppose you are a business with payment gateways set up to receive thousands of dollars every day. A downtime of one hour can cause a lot of damage and dent your reputation.
According to Baymard Institute, 20% of cart abandonment during checkout happen because of website errors or crash. A 24/7 payment gateway support allows you to be highly receptive to the needs of your customers and get quick assistance during an emergency. It not only helps you minimize cart abandonment due to glitches but also helps you improve customer experience, customer retention, and brand loyalty.
In short, it is critical to review the type of customer support offered by a payment gateway before you sign up for it. Always choose the payment gateway that not only fits your budget but also makes for a great partner for the future. Until and unless you or your staff is technically sound, don’t fall for free or cheap payment gateways that encourage DIY support.
3. Security features:
Research shows that in the year 2021, online companies lost $20 billion to e-commerce fraud, and it is predicted to rise. Make sure you secure your website against fraud. The security of transaction data on your website should be the uppermost priority for you, as it can seriously dent your market image.
When choosing a payment gateway, you must review the security and fraud protection services offered by them. A few important security features that a reliable payment gateway provides are:
⦁ PCI DSS Compliance ⦁ Data encryption ⦁ Secure socket layer ( SSL ) ⦁ Secure electronic transaction ( SET ) ⦁ Payment Tokenization ⦁ 3d secure 2.0 ⦁ Fraud Monitoring and Protection ⦁ Employee training
The safety of the financial information on your website is your responsibility. It is always wise to pay a little more and choose or set up a secure, robust, and reliable payment gateway. Remember, there is no coming back from a data breach.
4. Pricing:
Pricing is one of the most important factors during a payment gateway selection. Before choosing a payment gateway always do your homework. Analyze your business model, the cost of the product you sell, the types of payments you accept, the target audience, the amount of money you receive on a monthly/annual level, and so on. For example: if you sell low-cost products, high fees may adversely impact your profit. Some examples of the fee charged by payment gateways are listed below. ⦁ Set-up fee. ⦁ Monthly fee or Annual fee. ⦁ Interchange fee. ⦁ Assessment fee. ⦁ Mark-up fee. ⦁ Processing fee.
Try to Keep costs as low as possible, but do not fall for payment gateway integration services that compromise your security, have functionality problems, have high downtime, and so on. It is better to pay a little more than to lose your reputation in the market.
5. Integration method:
The selection of payment gateway integration must complement your business needs. As your business grows, the payment gateway you select must be able to scale up effortlessly to meet the ever-changing needs of your customers.
There are three main methods to integrate a payment gateway:
⦁ Hosted gateway ⦁ Direct Post Method ⦁ Non-hosted gateway Let’s discuss them.
6. Hosted payment gateway integration:
It is a third-party checkout system in which the customer will leave your website to complete payment on the service provider’s (PSP) page and then returns to the website to finish the checkout process. The hosted payment gateway offers easy integration, and one does not have to worry about security, but it comes with provider fees and a lack of control that might impact conversion rates.
7. Direct Post Method payment gateway integration:
It gives complete control over the checkout pages. You can easily and minutely brand, and customize your checkout page as your need, add analytics, and so on. In this method, you do not need Payment Card Industry Data Security Standard (PCI-DSS) compliance and can host it on your server. The flip side of this method is that it is not completely secure and might compromise your customer data with cybercriminals and hackers.
8. Non-hosted payment gateway integration:
It is for those businesses who want to make their payment system as per their needs. This is for the likes of Amazon, who can create and maintain the infrastructure of the payment gateway as per Payment Card Industry Data Security Standard (PCI-DSS) compliance or similar and afford it in the long run.
All three payment gateway integration methods have their pros and cons. You can choose the one that best suits your business in terms of budget, requirements, and long-term goals.
9. Transactional Efficiency:
It is about how smooth is the payment experience for your customers. The 3 main things that impact Transactional Efficiency on a payment gateway are:
10. Slow checkout process on the gateway:
29% of online shoppers expect to complete online checkout in under two minutes. If your gateway is loading slowly, you need to get it correct or find a better one.
11. Account creation request by Payment Gateway:
This a big “NO”. As per Statista, 22% of cart abandonment happens because of account creation requests. You should make sure your payment gateway should never ask your customer for account creation. Its job is to only collect payment for you.
12. Glitches, Downtime, and Crashes:
As per Baymard Institute research, 20 % of cart abandonment during check happen because customer encounter glitches, downtime, and crashes. If your payment gateway is a habitual offender on these things, you need to part ways immediately. Our recommendation is always to sign up for a payment gateway that offers 24/7 support.
Make sure that you or your staff keeps a check on all 3 parameters on a random basis to ensure Transactional Efficiency is not impacted.
13. Country Coverage:
For ecommerce businesses that target customers across the globe, they must check the country coverage of the payment gateway before subscribing. Some payment gateway providers only accept local payment methods or support local banks, this can limit your customer base and impact your sales.
If your long-term target is to go global, it is always wise to opt-in for a payment gateway with broad coverage, even if your business is in the initial stage and only shipping goods locally. This will allow you to quickly scale when needed and would not limit you on encashing random sale opportunities from a different country.
Conclusion:
Always remember, you are not married to a Payment Gateway and that there are other reliable payment gateway integration services in the market. Do your homework before choosing a payment gateway. Always keep your customer and business first. After setting up the payment gateway, make sure that you randomly check the payment gateway workflow to ensure that it is properly serving your customer and giving value to your business. Keep a check on the conversion rate as it works as a dipstick to measure the performance of a gateway. If it is improving or is as per your satisfaction, the gateway is doing a good job, else it’s time to switch. Happy Selling!!
Shopping Cart Abandonment is a nightmare for eCommerce owners. It costs billions in revenue across the eCommerce business and can be damaging for any online retailer.
In most business models, the shopping cart is the last touch-point of the pre-purchase stage and you should not be surprised by a seemingly high shopping cart abandonment rate.
According to the 46 shopping cart abandonment statistics compiled by BayMard Institute, the average shopping cart abandonment rate is an absolutely brutal 69.23%!!
Nevertheless, you need to understand why it is happening and find solutions to mitigate it, to improve your eCommerce business.
Given below are the top reasons for shopping cart abandonment sorted in a workflow that follows the customer order journey, including after-order tips to re-target:
Speed up your website.
Use Social Proof.
Show High-Quality Images throughout.
Use Trust Seals.
Offer a customer-friendly Return and Refund policy.
Add the “Save to Wish list” button.
Proactively display Discounts and Offers.
Use a neat progress marker.
Avoid Hidden Costs (shipping, tax, fees).
Allow Guest Check Out.
Offer Multiple Payment Options.
Re-target the Abandoners.
Optimizing Your Store to Reduce Cart Abandonment.
1. Speed up your website:
No One Likes Waiting!
Everyone knows that one of the most important factors for a website’s success is website speed. The faster your eCommerce website loads the better it is. A study by Digital shows that 53% of online shoppers expect eCommerce pages to load in 3 seconds or less.
If your eCommerce website is taking more than 6 seconds to load, chances are that many users are simply giving up long before they make it to your checkout page. However, many of those who do make it may still leave before checking out if the page takes too long to load.
Ultimately speeding up your entire website is the best way to help your checkout page. Some tips to improve your website speed includes:
Optimizing images.
Cache your website content.
Use a Dedicated or Fast Web server.
Use a CDN (content delivery network).
Use CSS Sprites and so on.
Treat website speed as a priority as it improves many important things like:
Organic traffic (SEO).
Conversation rate.
Cart abandonment rate.
Customer experience.
2. Use Social Proof:
Psychological Persuasion is an effective technique!!
One of the best ways you can keep your online customers from getting cold feet at the checkout page is by addressing it, before they get there. To achieve it we highly recommend you leverage the power of social proof.
Some of the popular Social proofing examples are:
Product rate meter.
Professional advice.
Customer reviews.
Social follower count and so on.
Shopping cart abandonment statistics state that 79% of people admit that user-generated content impacts their purchasing decisions.
Adding social proof to your product description tells your online customers that real people like and buy your products. It gives them a psychological assurance that they are making the right decision the moment they decide to buy.
3. Show High-Quality Images throughout:
A picture is worth a thousand words!
Always remember, for an eCommerce store, images are your salesmen. Besides covering the gap between an offline store and an online store, a quality image can reduce doubts that result in cart abandonment.
High-quality images clicked from different direction gives a customer the feel of a physical store. They remove the last-minute doubts during checkout.
Make sure that you show quality images during the checkout process also. It keeps the customer’s eyes on the prize.
The best example of this tactic is fashion eCommerce sites.
4. Use Trust Seals:
Shopping cart abandonment statistics show that 18% of cart abandonment happens because customers do not trust the eCommerce site with their credit card information.
Why? Because online buyers are getting smarter these days. Awareness about online fraud has taught them how to judge if a website is safe or not.
You might have one of the securest websites in the world, but if you fail to promote it, you will be in that 18% category. Trust seals give a psychological assurance to a customer’s mind that they are in safe hands.
There is a broad range of Trust seals that you can display on your website. Let us discuss them one by one:
SSL seals: it tells your customer that the communication between your browser and the website is encrypted via the Secure Socket Layer (SSL) protocol.
You get “HTTPS” in your website URL when you buy an SSL certificate.
Google has also confirmed that HTTPS is a ranking signal. This means domains with HTTPS will rank higher than those with just HTTP.
Trust seals: They indicate the authenticity of the website and its business. Some examples of Trust seals are Google Trusted Store, BBB Accredited, TRUSTe, and so on. Trust seals show your customer that your online store is legit.
Trusted payment seals: When online shoppers see trusted payment brands on your website they feel more confident. Seals of established payment brands like Mastercard, Visa, American Express and PayPal boost customers’ trust in your website.
Made-up seals: Besides the branded seals best shopping cart service providers also recommend In-house seals like Free shipping, 100% quality, Free returns, Secure Checkout, and so on. These Made-up seals inspire the buyer’s confidence in your website.
As per the ecommerce statistics shared by Statista, an estimated 20 billion USD online payment fraud happened globally in 2021. Due to these instances, customers think many times before purchasing on a new website. Using Trust Seals provides your customer an assurance equivalent to the verbal assurance provided by an offline store.
5. Offer a customer-friendly Return and Refund policy:
Offering a customer-friendly return policy is a must for ecommerce. A convenient return policy allows an online store to bridge the gap between a brick-and-mortar store where the customer can check products physically before buying.
Shopping cart abandonment statistics state that 55% of online shoppers prefer not to buy from ecommerce businesses that do not offer flexible return policies. Purchase on an online store is based on photos and trust. An easy return and refund policy helps online stores to maintain that trust.
Free returns and easy refunds have a positive impact on the shopping cart abandonment rate and it encourages first-time buyers to take the leap of faith. Take a tip from Amazon, the market leader.
6. Add the “Save to Wish-list” button:
Not all shopping carts are permanently abandoned. It is human nature to compare and buy. As per shopping cart abandonment statistics, 27% of people like to save the product in the cart to buy it later after comparing or as per their convenience.
This habit of the customer of using a cart as a wish list or a place to save products they want to buy later hits not only your shopping cart abandonment rate but also impacts your inventory procurement strategy.
This problem can be solved by introducing the “Save to Wish-list” button to your website. Adding this feature helps in many ways:
It reduces the cart abandonment rate.
It reduces the generation of false signal for product procurement. These are generated on reaching the minimum product quantity threshold.
It prevents the loss of products saved as a wish list by the customer during scheduled maintenance to clear the abandoned cart.
It helps quick sales from a returning customer who is back after comparison or has time or money to buy it.
7. Proactively display Discounts and Offers:
Everyone loves discounts, especially when they are offered after one has made up their mind to buy the product at a particular price. Discounts pitched at the right time hammer the sale to completion.
If you have the buffer to give a discount, do not lose a sale. Make sure you proactively approach and offer it to the customer. It will not only increase conversion but also impart a good customer experience.
Take a note from Myntra, an Indian fashion platform that does not shy away from displaying Discounts and Offers.
8. Use a neat progress marker:
While traveling, knowing where you are and where you be next is comforting. The same human thing works during checkout. A neat progress marker tells your customer about the steps they have already completed and the next step they need to follow.
Well-informed customers have less inclination to abandon their carts. Do you still doubt this suggestion? Here is a convincing example: Amazon (the big daddy).
9. Avoid Hidden Costs (shipping, tax, fees):
Surprising customer with costs during the checkout process is a bad idea. Hidden costs are the top reasons for shopping cart abandonment. More than 1/3rd of the cart abandonment happens because of this reason.
Customers feel tricked when a surprise cost pops up during checkout. It abruptly increases the product cost, which their mind has accepted and is ready to pay. It makes them re-evaluate their purchase as per their expectation and thus increases the chances of cart abandonment.
The best way to counter this is to show the product price, which is inclusive of all costs. Showing an all-inclusive price also allows you to give a positive surprise to the customer by showing them that they are eligible for free shipping. Let me give you a convincing example from one of the market leaders in the shoe industry Adidas.
10. Allow Guest Check Out:
Shopping cart abandonment statistics tell us that 24% of online shoppers abandoned their shopping cart when they were asked to create an account. Account creation fatigue is common for first-time shoppers who may not be quite ready to sign up for an account and share their details.
Like hidden costs, account creation also disrupts the shopping flow. Forcing your customer to do something they do not like is saying “no” to a huge amount of conversions.
Conversions are Everything!!
I think conversions are more important than having a few extra membership signups. Give your customers “Guest Checkout” as an option for a hassle-free purchase.
Here is how Nike does it.
I feel that eCommerce stores should prompt customers for account creation after the sale. Again that should be optional and should be portrayed in a way that benefit the customer. Things like easy order tracking, discount coupons, subscribe to save, and so on can lure your customer to create an account on your website. Again this is recommended only after the sale is complete and you have got the money.
11. Offer Multiple Payment Options:
Insufficient Payment Options result in 9% of cart abandonment. With a rise in the number of Fintech companies’ customers are getting accustomed to different payment options. They feel safer using payment options that they are familiar with.
Implementation of so many payment options is a daunting task but offering multiple payment options also minimizes the risk of losing a sale. For maximum impact, study your target market and find out which payment options are popular among target demographics. Another option is to onboard a popular third-party payment processor in the target region that offers all the needed payment Options.
12. Retarget the Abandoners:
I will be honest. Even after following these tips, some shopping cart abandonment will happen. The important thing here is how determined you are to get them back. The difference between “a salesman” and “A GREAT SALESMAN” is that a great salesman never gives up and makes the toughest customer buy the product.
If you are ready to be that great salesman, let us discuss a few strategies on how to get customers back:
Exit-Intent Pop-ups Ads: In this strategy, a pop-up gets triggered if the shopper’s behaviour signifies that they are about to leave. This pop-up can be used to show offers like promotional discounts, free shipping, extra discount coupons, and so on. The idea behind this is to lure and push the customer to complete the sale.
You might say that customers may find the pop-up unprofessional. The answer is the customer is already leaving, you have nothing to lose, and if you get the sale, it is worth a try. Here is an example from a brand called Bliss.
Run retarget campaign: If your budget permits, run Facebook and Google Ads.Some customers require extra persuasion for sale. These ads allow you to target people who have already visited your website, or have abandoned the cart, or have shown interest in your products, or are potential buyers.Facebook and google ads simply tempt these people by showing them ads for products they liked on your website where ever they go online.
Remind via personalized email: In this strategy, automated cart recovery emails are triggered after a specified time to remind customers that there is a small shopping cart for sale awaiting them on your website. This email can include personalized information, discount, benefits of the product, links to pick up from where they have left, reviews, and so on.
According to data collated by Rejoiner email sent 60 minutes after the customer’s last interaction on a website has the maximum conversion rate.
13. Optimizing Your Store to Reduce Cart Abandonment:
Never think you are perfect. If you want to succeed, judge yourself from the customer’s perspective. No one has been able to build a perfect ecommerce store. Had that been the case, big tech won’t need so many employees to run their day-to-day functions. They need to optimize their website to keep up with the market trends and so do you.
There are a few time-tested best practices you can follow to optimize your store and reduce shopping cart abandonment. Let us discuss them:
Collect customer feedback: Seasoned ecommerce owners know the importance of customer feedback. I know it is not easy to digest hard words but accepting and correcting your mistakes makes you a better organization. Send feedback requests to all your buyers and if possible to cart abandoners also, to learn what you could do to make their life, and your sales better.
Use Google Analytics to find funnel leaks: Google Analytics is a great tool. It allows you to study the customer journey in detail. Through Google Analytics, you can pinpoint the web pages and the processes where shoppers are abandoning your website. Using this data, you can correct these pain points and make the customer journey smoother. Go to any best shopping cart service provider, the first they will ask you is for access to google analytics. I hope you got my point.
Diligently perform A/B testing: A/B testing is a very important process in the ecommerce world. It helps you experiment and improve yourself and your website. In simple words, A/B testing is a process of comparing two different versions of the same webpage or process on your website to find out which has a better conversion rate. The results of A/B testing can be studied using Google Analytics. It is so important to ecommerce that it deserves a separate article to discuss it and I mean it.
Conclusion:
“Cart Abandonment” on an ecommerce store is just like “Window Shopping” at a Brick-and-Mortar Store. You cannot achieve a zero percent Cart Abandonment until you have an exclusive do-or-die product. What you can do is reduce the Cart Abandonment rate by following the best practices.
Our effort here was to help you get as many check-ins as we can and guide you on how to provide those check-ins with the best customer experience so that you not only get the sale but also earn lifelong customer loyalty.
Always Remember: “Happy Customers are your Best Assets”
