When we talk about online sale, we need to understand that we are dealing with people who already do not have time to visit a physical store or who like me are lazy to flex their muscle :). If your e-commerce website is not saving these consumers their time or making them click on that refresh button again, they will move on to your competitor and maybe never visit you at all or worst share their bad experience with your e-commerce website with others.

In 1999, when the craze for high-speed internet connections was picking up the consumer were willing to wait for 8 seconds for a page to load. But now, a sluggish and unresponsive Ecommerce website is a major deterrent because the average online user will only tolerate load time of up to 3 seconds.
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