Facebook Social Login : Pros and Cons on eCommerce Website
With over 2 billion monthly active users and 72% share in Social login, implementing Facebook Social Login on your eCommerce website is a tempting option. Use of Facebook Social Login not only promises seamless customer experience (registration using Facebook credentials) but also it also allows your marketing team to gather more accurate data, including verified email addresses, age, gender, etc., thus offering an easy way to promote your brand to a wider audience.
Source: Statista and Gigya
With that said, you might be wondering why Amazon, Flipkart, eBay and some others do not use the Facebook Social login on their eCommerce website.
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