Social Proof is a helping hand not only for eCommerce businesses who wants to increase their Conversion Rates, but also for e-buyers who want to buy but need assurance that they are buying the right thing. Using Social Proof for Psychological Persuasion is one of the most trustworthy and effective eCommerce techniques.

Search engines and wisdom of e-crowd has empowered e-buyers with an easy access to information and reviews about products and brands before deciding to click the “Buy Now” button. Social proof is a recommendation of others, which communicates to an e-buyer that real people like the product, which helps the e-buyer decide whether or not to buy that product. Here are 9 Proven Social Proof Strategies that an eCommerce business must use to increase conversion rate.
(more…)