What do you do when you are given 20 choices from which you need to pick one to buy? You generally review all and leave without buying or you will ask the company to recommend the best one if you’re not able to decide.

If this is not the case then you are definitely the 3% of aggressive window shoppers. But, the remaining 97% of customers have a specific pattern or a system in mind for which they need an exact fill to buy it.
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