What do you do when you are given 20 choices from which you need to pick one to buy? You generally review all and leave without buying or you will ask the company to recommend the best one if you’re not able to decide.
If this is not the case then you are definitely the 3% of aggressive window shoppers. But, the remaining 97% of customers have a specific pattern or a system in mind for which they need an exact fill to buy it.
Do you understand the consumer psychology of your e-commerce customers? Do you know how much traffic you are losing due to slow response time and poor design? Do you know how much revenue you are losing by not using high quality images or video to display your product? Do you know how you can improve conversion rate by offering Product Reviews on your Product Detail pages? Do you know why the visitors abandon a purchase? What you can do about it?
I’m sure if you understand the behavior of your e-commerce website visitors then you can take rights steps to improve your conversion rates. Here is the infographic from Vouchercloud, on “Consumer Psychology & The E-Commerce Checkout” which I found to be interesting and worth to share with you.
Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud.
Here is the small checklist based on findings from e-Commerce Consumer Psychology studies that will quickly help you to improve your site’s conversion ratio:
The list can go on and on, and there is always an opportunity to improve your e-commerce website sales. Make sure that you implement it in right way to improve ROI of your e-commerce venture. If you need some help, feel free to contact us.