E-Commerce websites always focus on strategies to increasing web traffic but does it help in sales conversion? The answer is “Yes” but it comes with its own limitation. The actual sales conversion that happens by purely driving traffic to a website is very limited. If you wonder about what is actually needed to increase the conversion rate of a website then you must understand it is nothing but the user engagement model you employ!
But what is user engagement model?
What is User Engagement Model?
Like the term suggest, User Engagement Model, is not really a complex model – but the focus on understanding and analyzing how your website visitors engages your with your online store and then make changes that may help you convert more visitors into buyer. With the help of the same, the e-commerce business can attract a lot more visitors to buy, and buy more from you!
So if you understand how your website visitors engages with your website, you can improve your store’s conversion rate. Yes, that’s Right! I will shortly show you how using the following proven strategies that will help you improve your store’s conversion rate:
1. Use the Right E-Commerce Analytic Tool to understand how your visitors engage with your store
You can’t improve what you can’t measure! Make sure to use a good analytic tool for your e-commerce website.
You need to track how your visitors engages with your website, what pages they visits, how often they visits, how they arrive at your website, what actions they take, what actions they perform on your site, when and why they leave your website. (more…)